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About us

Rock by Sweden was founded in 2009 by, among others, Laila Bagge. With a great passion for jewelry in a unique design, we continue to develop our collections with stylish and attitudinal jewelry.


We strive to offer completely unique products that are affordable but without compromising on quality. Our products are handmade and manufactured with great care. We only use high quality materials to ensure our jewelery is both durable and glamorous. By working with exclusive crystals from, for example, Swarovski and Stellux, we give our jewelery that unique, rock and glamorous feeling that characterizes our brand.

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Our jewelry

  • Are made with fantastic stones and crystals such as Swarovski, Stellux, Octant and Cubic Zirconia. We only use high quality stones and pearls.
  • Are made on a base of copper, brass or steel and comply with EU requirements and directives on permitted levels of nickel, lead and cadmium.
  • Are handmade and plated with Rhodium, 18k gold, gunsmoked or rose gold.
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Swedish design

Since the start in 2009, Laila Bagge has been our main designer. Today, however, the company continues to be run under different auspices but in the same spirit. We work constantly to continue designing and offering products in an elegant, rock and unique design.

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We are Rock by Sweden

Rock by Sweden is the ultimate destination for rock and attitude jewellery. We are passionate about offering jewelry in a unique design that makes you stand out from the crowd. We know that jewelry is not just an accessory, it is also a way to express your own personal style, your inner rebel and show the world who you really are. Our wide range of rings, necklaces, earrings and bracelets are designed down to the last detail to match the rock and rebel aesthetic you're after. Whether you're looking for statement jewelry or something more discreet to express your inner rock star, you'll find it with us.
We at Rock by Sweden are proud that we have always dared to go our own way. We never try to be something we're not. Believing in yourself and the right to express your true self is important to us. We believe that the jewelry you wear is a way of expressing who you are. We are Rock by Sweden.